Usage and Privacy Policies

1. Information We Collect:

• Product Traceability Data: Detailed information about the origin, movement, processing, and distribution of food products, provided by client industries.
• Industry Identification Data: Contact and identification information of companies that use our service, such as CNPJ, company name, address, email, and telephone.
• Technical Data: Access logs, IP addresses, device information, and other technical data related to the use of the platform by industries.

2. How We Use the Information:

• Provide and improve the traceability service for client industries.
• Generate reports and analyses for industries on the traceability of their products.
• Ensure the security and integrity of the platform and data.
• Comply with legal and regulatory obligations.
• Provide traceability information to the end consumer, through QR code reading or other types of access, according to the information provided by the industry.

3. Information Sharing:

• We may share data with partners and suppliers who assist us in the operation of the platform.
• In cases of legal requirement, we may share information with competent authorities.
• Product traceability data will be shared with the end consumer, according to the information provided by the industry.
• We do not sell industry data to third parties.

4. Data Security:

• We implement security measures to protect data against unauthorized access, alteration, disclosure, or destruction.
• We use encryption and other security technologies to protect data in transit and at rest.
• We limit access to data to employees and partners who need it to provide the service.
• We perform periodic data backups.

5. Use of Analytics Tools:

• Usage Data Collection:
  • We use analytics tools (such as Google Analytics) to collect information about how end users interact with the traceability platform (for example, which pages are visited, how long users stay on each page, which devices are used).
  • This information helps us understand user behavior, improve user experience, and optimize the platform.
  • The information collected is aggregated and anonymized, not identifying individual users.
  • Information such as access time, type of device used, operating system, and the type of browser used may be collected.
• Purpose of Collection:
  • The information collected through analytics tools is used to:
    • Analyze traffic and platform usage.
    • Identify trends and usage patterns.
    • Improve the usability and performance of the platform.
    • Generate statistical reports.
• Cookies and Similar Technologies:
  • Analytics tools may use cookies and other similar technologies to collect information.
  • Users can control the use of cookies through browser settings.
• Transparency:
  • The information collected is used in accordance with the privacy policies of the analytics tools used.

6. Industry Rights:

• Industries have the right to access, correct, and update their data on the platform.
• Industries can request the deletion of their data, provided there are no legal obligations that require retention.
• Industries are responsible for the accuracy of the data provided.

7. Policy Changes:

• We may update this policy periodically.
• We will notify industries of any significant changes.

8. Contact:

• If you have any questions or concerns, please contact us via email at Ki Rastreio <[email protected]>.

9. Authorize the use of cookies: